A PLAYBOOK FOR TURNING YOUR PASSION INTO A CAREER

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7:30am Registration, Breakfast & Networking

8:30am Welcome & Opening Keynote Address: The Business of Sports in Atlanta

· How is Atlanta building up for FIFA 2026, NCAA Final Four, Super Bowl 28, College Football Playoff Championship, and beyond?

· What is the game-changing opportunities and where do we need to innovate?

· How are we showing global leadership? 

9:00am Panel 1: The Future of College Sports – What is Going and How to Stay Competitive on and off the Field

· The conversation will focus on how the final ruling of the House vs. NCAA will reshape collegiate sports: Perspectives on Why It Happened and What Happens Now?

10:00am – 11:00am Workshop Panels

Music Has the Power to Change and Connect

Because music speaks in a language deeper than words—it resonates in rhythms and emotions we don’t need to translate. Across cultures and generations, music is the one universal connector, carrying shared emotions through melodies that make us feel seen, heard, and human.

It can change minds and movements. It shapes identity, empowers communities, and bridges any divisions with just a chord.

Our panelist will dive into some iconic moments where music drove cultural change or brought people together in unexpected ways?  

The Economics of Women’s Sports

· Unlocking investment and sponsorship opportunities

· The role of media in driving commercial success and audience growth

· Bridging the resource gap in women’s sports

Each workshop will run 45minutes with a 10-minute Q&A session: (5 minutes will be allocated for attendees to transfer to each workshop)

11:00am - 11:55am Panel 2: Women in Music, Film, and Sports

Candid and Insightful conversation centered around their spirit of excellence, resilience, and ambition that allowed them to be trailblazers and changemakers.

12:00pm Keynote Address: The State of Major League Baseball 

12:30pm – 1:30pm Lunch & Networking

1:30pm – 2:30pm: Workshop Panels

Making Cross-Industry Cultural Magic with Brands, Sports & Fashion

In today’s fast-paced world, where sports and entertainment are evolving at lightning speed, cultural trends are more than just fleeting moments — they're strategic catalysts. These trends are not only influencing how brands engage with their audiences but are also reshaping how they define their identity and values. As societal dynamics, technology, and consumer behaviors shift, brands must remain agile adapting in real time to stay not just relevant, but also culturally resonant and influential.  One of the most powerful tools for navigating this landscape is cross-industry collaboration. 

How is Investment Strategies and Capital Development driving the next era of sports business? Investors and private equity play an increasingly pivotal role in sports teams, leagues, and platforms worldwide, the need for connection, insight, and deal-making has never been greater. 

Our guest panelists will delve into this topic, and examine:

• Private equity trends, strategies & deal structures

• Inside the investment playbook: How investors assess opportunities

• Risk vs. reward: Navigating valuation cycles and economic downturn

The role of private equity in reshaping sports ownership and operations 

Each workshop will run 45minutes with a 10-minute Q&A session: (5 minutes will be allocated for attendees to transfer to each workshop)

2:30pm Panel 3: The Future of Sports and Entertainment Media: A Conversation with Industry Titans

Three of the most influential figures in sports media discuss the current state of the industry and offer their vision for its future while sharing unique perspectives on the challenges and opportunities facing broadcasters, streaming platforms, media professionals, entertainment and sports properties.

3:30pm Panel 4: A Deeper Dive - Music Agreements for Film and Television

Music continues to serve as a vital element in adding depth to a film or television show in ways words alone cannot. The role of music in television (and consequently, acquiring all the necessary rights) cannot be understated. Our panel will provide a deep dive into the rights required to include music in television and film projects, as well as issues licensees deal with in the process of securing rights, finding rights owners, how rates and fees are determined, and terms unique to these licenses from original compositions, catalog music and other current trends in the industry.

4:30pm – 5:30pm Refreshments & Networking

4:00pm Panel 5: Engaging in Social Sports: A New Movement

Social sports are creating spaces for brands to build loyalty and for investors to capture value. As brands search for new ways to connect authentically with consumers, social sports drive participation and activity-based social engagement. This reinvention of traditional sports is attracting attention from both brands and venture capitalists.

5:00pm – 6:00pm Workshop Panels 

The Business of Baseball:

• Gain exclusive insight on her and the family’s uniquely comprehensive baseball life.
• Becoming a sports agent
• Overseeing a nonprofit
• Managing a diverse business enterprise

Behind the Scenes:

In the world of sports, we are so consumed with our favorite athlete, team, or competition, yet there are those professionals behind scene who are responsible for the business operations and delivering the best-in-class experiences from the – athletic competition, fan engagement, community impact, finance, marketing and so much more!

Each workshop will run for 45 minutes with 5-minute Q&A session (5 minutes will be allocated to allow attendees to transfer to each workshop) 

6:00pm Closing Address & Fireside Chat: The Business of Sports in America and the enduring inspiration it gives to our society.

This agenda is subject to change at the organizers and speakers’ discretion.