A PLAYBOOK FOR TURNING YOUR PASSION INTO A CAREER
AGENDA
7:30am Registration, Breakfast & Networking
8:30am Welcome & Opening Keynote Address: The Business of Sports in Atlanta
9:00am Panel 1: The Future of College Sports – What is Going and How to Stay Competitive on and off the Field
· The conversation will focus on how the final ruling of the House vs. NCAA will reshape collegiate sports: Perspectives on Why It Happened and What Happens Now?
9:45am – 11:45am Workshop Panels
Atlanta’s Decade of Sports:
· How is Atlanta building up for FIFA 2026, NCAA Final Four, Super Bowl 28, College Football Playoff Championship, and beyond?
· What is the game-changing opportunities and where do we need to innovate?
· How are we showing global leadership?
How AI is Transforming Major Events:
· AI-driven audience engagement and personalized fan experiences
· What can other events learn from the deployment of AI in Esports?
The Economics of Women’s Sports
· Unlocking investment and sponsorship opportunities
· The role of media in driving commercial success and audience growth
· Bridging the resource gap in women’s sports
Each workshop will run 30 minutes with a 10-minute Q&A session: (5 minutes will be allocated for attendees to transfer to each workshop)
12:00pm Keynote Address: The State of Major League Baseball
12:30pm – 1:30pm Lunch & Networking
1:00pm – 2:00pm: Workshop Panels
Women in Music, Film, and Sports
Candid and Insightful conversation centered around their spirit of excellence, resilience, and ambition that allowed them to be trailblazers and changemakers.
Making Cross-Industry Cultural Magic with Brands, Sports & Fashion
How is Investment Strategies and Capital Development driving the next era of sports business?
Each workshop will run for 30 minutes with 5-minute Q&A session (5 minutes will be allocated to allow attendees to transfer to each workshop)
2:30pm Panel 2: The Future of Sports Media: A conversation with industry titans
Three of the most influential figures in sports media discuss the current state of the industry and offer their vision for its future while sharing unique perspectives on the challenges and opportunities facing broadcasters, media professionals and sports properties.
3:00pm Panel 3: A Deeper Dive - Music Agreements for Film and Television
Music continues to serve as a vital element in adding depth to a film or television show in ways words alone cannot. The role of music in television (and consequently, acquiring all the necessary rights) cannot be understated. Our panel will provide a deep dive into the rights required to include music in television and film projects, as well as issues licensees deal with in the process of securing rights, finding rights owners, how rates and fees are determined, and terms unique to these licenses from original compositions, catalog music and other current trends in the industry.
3:45pm – 4:00pm Refreshments & Networking
4:00pm Panel 4: Engaging in Social Sports: A New Movement
Social sports are creating spaces for brands to build loyalty and for investors to capture value. As brands search for new ways to connect authentically with consumers, social sports drive participation and activity-based social engagement. This reinvention of traditional sports is attracting attention from both brands and venture capitalists.
4:30pm – 6:00pm Workshop Panels
The Business of Baseball:
- Gain exclusive insight on her and the family’s uniquely comprehensive baseball life.
- Becoming a sports agent
- Overseeing a nonprofit
- Managing a diverse business enterprise
Behind the Scenes:
In the world of sports, we are so consumed with our favorite athlete, team, or competition, yet there are those professionals behind scene who are responsible for the business operations and delivering the best-in-class experiences from the – athletic competition, fan engagement, community impact, finance, marketing and so much more!
How Investment Strategies and Capital Development is driving the next era of sports business:
- Investors and private equity play an increasingly pivotal role in sports teams, leagues, and platforms worldwide, the need for connection, insight, and deal-making has never been greater.
- Private equity trends, strategies & deal structures
- Inside the investment playbook: How investors assess opportunities
- Risk vs. reward: Navigating valuation cycles and economic downturn
- The role of private equity in reshaping sports ownership and operations
Each workshop will run for 30 minutes with 5-minute Q&A session (5 minutes will be allocated to allow attendees to transfer to each workshop)
6:00pm Closing Address & Fireside Chat: The Business of Sports in America and the enduring inspiration it gives to our society.
This agenda is subject to change at the organizers and speakers’ discretion.