Ready to Advance Your Career!
What to Expect and Learn at the 2026 Business of Arts, Sports and Entertainment Symposium?
The sports and entertainment industries are evolving rapidly, with several exciting trends shaping their future:
- Streaming and Digital Platforms: Live sports and entertainment are increasingly moving to streaming platforms, offering fans more personalized and interactive viewing experiences.
- Generative AI and Technology Integration: AI is being used to enhance fan engagement, personalize content, and improve broadcasting quality. It also plays a role in creating immersive experiences, such as virtual reality and augmented reality.
- Experiential Entertainment: There's a growing demand for location-based entertainment, such as theme parks, live performances, and branded experiences that connect fans with their favorite stories and characters.
- Sustainability and Social Responsibility: Sports and entertainment organizations are focusing on eco-friendly practices and addressing social issues to resonate with modern audiences.
- Data and Analytics: Teams and organizations are leveraging data to optimize performance, fan engagement, and operational efficiency.
- Direct-to-Consumer Models: Companies are recalibrating their portfolios to focus on direct-to-consumer strategies, ensuring profitability and deeper connections with audiences.
The symposium will dive into these trends and explore opportunities where you can advance your career!
What is in Your Playbook?
To thrive in these industries, you need skills like strong communication, creativity, adaptability, and teamwork. It’s also helpful to stay connected to trends in sports and entertainment and build a network to unlock exciting opportunities.
Sneak Preview of the Conference Topics and Workshops
The Future of Sports and Entertainment Media: A Conversation with Industry Titans
Three of the most influential figures in sports media discuss the current state of the industry and offer their vision for its future while sharing unique perspectives on the challenges and opportunities facing broadcasters, streaming platforms, media professionals, entertainment and sports properties.
How AI is reshaping Sports Partnerships
AI is influencing every layer of the sports ecosystem, from health and performance to fan engagement and strategy, and where the next era of AI potential and value lies.
- Hear how the world’s most effective brands are blending AI, data and storytelling to shape the future of sports and partnerships.
- Explore how brands such as Adobe, Google, IBM and Microsoft, are leveraging AI to personalize fan experiences worldwide, while transforming internal operations and productivity for F1 Racing, IOC, NFL, and the Premier League.
A Deeper Dive - Music Agreements for Film and Television
Music continues to serve as a vital element in adding depth to a film or television show in ways words alone cannot. The role of music in television (and consequently, acquiring all of the necessary rights) cannot be understated. Our panel will provide a deep dive into the rights required to include music in television and film projects, as well as issues licensees deal with in the process of securing rights, finding rights owners, how rates and fees are determined, and terms unique to these licenses from original compositions, catalog music and other current trends in the industry.
Fireside Chat
The Business of Sports in America and the enduring inspiration it gives to our society!
